Free tool

What one hour offline actually costs you

Most businesses accept a 99.9% uptime promise without translating it into dollars. Enter your numbers below and see the annual cost of each uptime tier, so the difference between 99.9% and 99.99% becomes a business decision rather than a technical one.

Your business

100% means the business stops completely when systems are down.

Cost of one hour offline

$1,680

Lost trading revenue
$840
Idle labour cost
$840
Annual exposure at each uptime tier
Uptime tierDowntime / yearAnnual cost
99% uptimeTypical unmanaged shared hosting87.6 hours$147,168
99.9% uptimeCommon provider SLA8.76 hours$14,717
99.95% uptimeGood managed hosting4.38 hours$7,358
99.99% uptimeOur managed commitment53 minutes$1,478

The gap between a 99.9% provider SLA and our 99.99% managed commitment is roughly eight trading hours a year. For most mid-sized Australian businesses, that gap costs more than the managed agreement itself.

Want an availability review of your current setup?

Send us your figure and we will review where your single points of failure actually are — hosting, DNS, mail routing, backups or power — and what it costs to close the biggest one.

Downtime questions

How is the cost of downtime calculated?
We combine lost trading revenue for the hours you are offline with the cost of staff who cannot work, using your own revenue, headcount and average wage inputs. Reputational and recovery costs are excluded, so the figure is conservative.
What uptime should I expect from a hosting provider?
99.9% still allows nearly nine hours of downtime a year. Our managed agreements commit to 99.99%, which is under an hour annually, backed by monitoring every 60 seconds and a 15-minute P1 response.
Does downtime include planned maintenance?
In our agreements, planned maintenance inside an agreed window is excluded, and we schedule it outside your trading hours. Unplanned outages count against the commitment.

Related: Managed hosting & cloud · Support & service levels