Multi-location services business
Site rebuild that turned traffic into enquiries
Rebuilding an underperforming site around search intent, speed and conversion.
The challenge
A services business had a visually acceptable site that loaded slowly, had one thin page per service, and produced almost no enquiries despite ongoing ad spend.
What we did
- 01Keyword and intent mapping across services and locations
- 02Rebuild on fast, edge-hosted infrastructure with clean information architecture
- 03A substantive page per service and per location, with structured data
- 04Conversion paths, tracking and call attribution implemented from day one
The outcome
Organic pages now carry a real share of enquiry volume, and every lead source is attributable, so budget decisions are based on evidence instead of assumption.
Facing something similar?
If any part of this sounds like your environment, a short scoping conversation will tell you quickly whether the same approach applies.